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Sales workshop

Sales training workshop

A sales training workshop for teams whose pipeline looks healthy until the quarter closes. Salespeople learn to understand buyers properly, handle objections calmly and move each conversation towards a decision.

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Led by ICF & IMC certified coaches
Duration
Customizable
Format
Interactive workshop
For
Sales teams and sales managers
Led by
ICF and IMC certified coaches
285+

corporate clients

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The challenge

Plenty of meetings. Not enough decisions.

  1. 01

    Salespeople pitch features in the first meeting before they understand what the buyer is trying to solve.

  2. 02

    Deals stall at 'let me think about it' because nobody uncovered the real objection or agreed to a next step.

  3. 03

    Discounting becomes the default answer to pressure, and margin leaks away quarter after quarter.

Who it's for

Designed for the people who carry the work.

Sales Mastery works best when the right people are in the room. These are the groups we design it for.

01Account managersGrowing existing clients and wanting more strategic conversations with them.
02New business teamsOpening doors and qualifying opportunities earlier and more honestly.
03Sales managersCoaching their teams on live deals rather than only reviewing numbers.
04Client-facing specialistsTechnical or service staff who now carry commercial targets.

Outcomes

What changes after Sales Mastery.

Practical shifts your people take back to work the next day, and keep using.

01Real buyer needsSalespeople ask questions that uncover the problem behind the request.
02Clearer valueOffers are framed around the buyer's priorities, not the product list.
03Objections handledPushback is explored calmly instead of being met with a discount.
04Next steps agreedEvery conversation ends with a clear, agreed action from the buyer.
05Composed with senior buyersSalespeople stay confident in senior meetings and difficult negotiations.
06Honest pipelineOpportunities are qualified properly, so forecasts reflect reality.

Program

5 modules, built for real work.

Each step mixes short input with practice on your own situations, so the learning sticks.

Module 01 of 05

The buyer's perspective

How buyers decide, and what they need from a salesperson at each stage.

  • How buying decisions are made
  • Stakeholders in a sale
  • Building credibility early

How it runs

The format, and what's included.

Duration
Customizable
Format
Interactive workshop
For
Sales teams and sales managers
Led by
ICF and IMC certified coaches

What's included

  • Pre-workshop discussion with sales leadership
  • Practice built around your real deals and buyers
  • Role plays with feedback
  • Practical tools for discovery and objection handling
  • Led by ICF and IMC certified coaches
Built around your organizationEvery program starts with a short diagnostic. We adapt examples, cases and practice to your industry, culture and goals.
Book a team diagnostic →
ICF & IMCcertified coaches
Onlineor in-person, worldwide
Since 2015MENA · Asia · Europe
Bring Sales Training to your team.Request a proposal →

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FAQ

Questions about Sales Mastery.

Can't find your answer? Ask us directly.

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What does the sales training workshop cover?

Buyer decision-making, discovery questioning, presenting value, handling objections, negotiation and agreeing to the next steps. Practice is built around participants' real deals and customers wherever possible.

Is this corporate sales training for B2B teams?

It suits corporate sales training for teams selling to business buyers. We agree upon the focus with you beforehand so practice reflects your market, sales cycle and the conversations your team actually has.

What is sales mastery training?

Sales Mastery is our name for this workshop. Sales mastery training focuses on the conversation skills behind consistent selling: understanding buyers, presenting value and moving decisions forward.

How long is the workshop?

Duration and format are agreed upon with you, based on team size and objectives.

Can sales managers attend?

Yes. Including managers means they can coach the same approach on live deals after the workshop.

Request a proposal

Share a few details. Our team will come back to you within one working day.

  1. 1We reply to understand your goals.
  2. 2We run a short diagnostic with you.
  3. 3You get a clear proposal, tailored to you.

Request a proposal →