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About Team Transformation

Many people.
One direction.

Team Transformation is an ICF-accredited coaching, consulting and training company. Since 2015 we have helped organizations across the Middle East, Asia and Europe turn groups of capable people into teams that deliver the strategy.

3,500+coaches certified
1,000+teams trained
850+organizations served
2015founded in Dubai

What we believe

Your team is only as strong as the direction you take them.

Plans are written by a select few and delivered by many. When those people move in different directions, even the best strategies fail. When the same people move as one team, however, even ordinary plans bring extraordinary results. That is the work we do.

Our story

From coach training to team transformation.

A decade of training coaches taught us where organizations really get stuck: between people.

  1. 2014
    Coaching as a service

    Dr. Haris Syed begins his journey of empowering people through coaching, transforming lives along the way.

  2. 2016
    Coach Transformation Academy

    The need to coach at a larger scale gives birth to Coach Transformation Academy, with an alumni network present in 70+ countries.

  3. 2019
    Coaching whole teams

    Team coaching becomes possible through CTA's in-house Team Transformation course, before ICF launched its official ACTC accreditation in 2021.

  4. 2026
    Launch of Team Transformation

    An ongoing effort to build a whole ecosystem of coaching and mentoring, with personalized corporate solutions and a unique approach of matching coaches with their clients.

FounderDr. Haris SyedPhD · ICF Master Certified Coach (MCC)

Our founder

Led by an ICF Master Certified Coach.

Team Transformation was founded by Dr. Haris Syed, PhD, ICF Master Certified Coach, Master Team Coach and NLP trainer. For almost 15 years he has helped more than 100,000 people in over nine countries, and worked with more than 50 corporations, including global Fortune 500 companies.

He also founded Coach Transformation Academy, which has trained coaches who now practice in over 70 countries.

Mission, vision and promise

What we are here to do.

One mission, one vision, one promise. Everything else follows from these three lines.

MissionCreate engaged, high-performing teams.
VisionEvery team learns, grows and wins together.
PromiseWe win when you win.
01Integrity

We say what we see, protect what is shared in confidence, and only claim results we can show.

02Inspiring innovation

We bring fresh thinking and new tools to old team problems, and keep learning from every engagement.

03Accountability

Every engagement has a baseline, an owner and a result. We hold ourselves to the standard we coach.

04Growth & learning

For your people, your teams and our own coaches. Learning is how a team keeps winning.

285+

corporate clients

View all clients →

Accreditation

Recognized where it counts.

Our coaches are ICF and IMC certified, and our Academy is accredited by the International Coaching Federation (Level 1, Level 2 and ACTC) and the International Mentoring Center.

ICF Level 1 accredited coaching educationICF Level 2 accredited coaching educationICF ACTC, Advanced Certification in Team CoachingIMC accredited training provider

Let's talk about your team.

Start with a team diagnostic. One focused conversation with an ICF and IMC certified coach, and a clear place to start.