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Manager certification

Certified Manager as a Coach: ask, don't tell

Our manager as coach certification teaches frontline and mid-level managers to ask instead of tell. They learn short coaching conversations that fit a busy week and build accountability without micromanaging.

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ICF Level 1, Level 2 & IMC accredited

Duration: Customizable
Format: Customizable
Credential: Certified Manager as a Coach
Next step: Talk to us about your managers

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corporate clients

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The challenge

Your managers answer questions their people should be answering.

01
The same questions reach the manager every day, so the manager spends the week answering instead of planning.
02
A weekly one-to-one turns into a status update, and nobody mentions the deadline that is already slipping.
03
Managers either chase every task or step back completely, and neither produces people who take initiative.

Who it's for

Designed for the people who carry the work.

Certified Manager as a Coach works best when the right people are in the room. These are the groups we design it for.

01Frontline managersManagers who lead the people doing the work and are pulled into every small decision.

02Mid-level managersManagers of managers who need coaching skills for managers they can model and pass on.

03Newly promoted managersStrong individual performers who still solve problems for their team rather than with them.

04HR business partnersHR people who want a practical manager coaching standard across the organization.

Outcomes

What changes after Certified Manager as a Coach.

Practical shifts your people take back to work the next day, and keep using.

01Ask instead of tellReplace quick answers with questions that build the team member's thinking and confidence.

02Hear what is unsaidNotice hesitation and unspoken concerns before they turn into missed deadlines.

03Coach in ten minutesUse short check-ins and informal conversations in place of long meetings.

04Accountability without micromanagingCo-create commitments and checkpoints, then coach through obstacles rather than taking the task back.

05Handle hard conversationsUse a clear structure for missed deadlines, low effort or friction between team members.

06Keep good peopleStronger development relationships give people a reason to stay and grow with you.

Curriculum

4 modules, built for real work.

Each step mixes short input with practice on your own situations, so the learning sticks.

Module 01 of 04

From telling to asking

Replacing directive answers with coaching questions in everyday work.

Spotting the urge to fix
Questions for common situations
Letting the team member own the answer

How it runs

The format, and what's included.

Duration: Customizable
Format: Customizable
Credential: Certified Manager as a Coach
Next step: Talk to us about your managers

What's included

Needs conversation with HR before the program
Practical sessions led by ICF and IMC certified coaches
Question and conversation guides for daily use
Practice with real workplace situations
Certified Manager as a Coach certification on completion

ICF Level 1 accredited coaching education

ICF Level 2 accredited coaching education

ICF & IMC accreditedTeam Transformation Academy is accredited by the International Coaching Federation (ICF Level 1 and Level 2) and the International Mentoring Center (IMC).

See the full coaching journey →

ICF & IMCaccredited Academy

5-dayonline flagship program

Since 2015MENA · Asia · Europe

Turn your managers into coaches.Request a callback →

Our other programs.

More Academy programs that pair well with Certified Manager as a Coach.

Leadership certificationCoaching Certification for LeadersOur coaching certification for leaders moves senior people from directing work to developing the people who do it.View program →Mentoring certificationCertified Manager as a MentorOur mentoring certification for managers helps task-focused managers guide careers and grow future leaders.View program →ICF certificationICF Accredited Coach TrainingOur ICF team coaching certification is a five-day live online program for coaches who work well with individuals and now need to coach whole teams.View program →NLP certificationCertified Business NLP PractitionerOur business NLP practitioner certification applies NLP to the conversations that decide results at work.View program →ScheduleUpcoming scheduleOur online training schedule covers ICF coach training, coaching certifications and leadership workshops.View program →Coaching pathwayYour Coaching JourneyFive clear steps take you from your first team coaching course to an ICF credential.View program →

FAQ

Questions about Certified Manager as a Coach.

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What does the manager as coach certification cover?

Four practical areas: moving from telling to asking, listening for what is unsaid, short coaching conversations and accountability without micromanagement. The focus is on conversations managers already have each week.

Who is the program for?

Frontline to mid-level managers. It suits managers whose time is consumed by repeat questions, status meetings and chasing work.

How is manager coaching different from formal coaching?

Managers coach inside their role, in short and frequent conversations, while still holding responsibility for results. The program is built around that reality rather than hour-long coaching sessions.

Is the certification ICF accredited?

The program is a Team Transformation certification led by ICF and IMC certified coaches. For an ICF accredited route, see our ICF team coaching certification.

How long is the manager as coach training?

Duration and format are agreed upon with you, based on group size and how much workplace practice you want included.